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10 Best Ecommerce Marketing Strategies and Tactics

Ecommerce businesses were already seeing excellent growth before COVID-19. But the pandemic accelerated consumer adoption of online shopping, taking it to booming levels that were not expected for a few more years. People who were previously averse to ecommerce suddenly started buying in droves. And many, if not most, of these people are expected to continue buying online long after the pandemic is over.

The Best Landing Page Builders According to 28 Marketing Experts

It’s a simple fact of digital marketing life: Landing pages work. They’re more likely to drive conversions, they can help you nurture visitors into customers, they’re great ways to highlight new products, and more. As a veteran digital marketing agency, we’ve built tons of great landing pages for our clients in everything from SaaS to ecommerce and more.

How to Launch a Successful Social Media Campaign Using Product Photography

What happens when you pair product photos with social media? Potential — for brand awareness, visibility, conversions, reach, and more. 

According to GlobalWebIndex, 97% of digital consumers have used social media in the past month. To go further, 43% of internet users use social media to research what to buy. What exactly does this mean for ecommerce businesses looking to leverage their own product photography? It’s a perfect opportunity to create a social media campaign to highlight those products.

Valorant’s Brilliant Marketing: What a Video Game Can Teach Us About New Product Launch Strategy

June 1, 2020 Influencer Marketing

It’s hard to build hype for something new. Whether it’s a new company, a new brand, or just a new product, generating interest in something unfamiliar is a massive hurdle for even the most experienced marketers. Humans are creatures of comfort and habit, after all; it’s no wonder that the big summer blockbuster films are now all endless sequels and new installments in established franchises.

Video games aren’t immune to this trend, either. With AAA games increasingly taking upwards of $100 million to develop and market, publishers want sure things. They’d much rather throw their money behind a new Halo, the next Legend of Zelda, or another God of War than take a chance on something unproven. Building interest in a new game, like launching a new ecommerce store or just releasing new products on the market, is tough.

Unless, apparently, you’re Riot Games.

Facebook Ads for Amazon Sellers: A Great Solution to Promote Your Products

May 4, 2020 Facebook Ads, Amazon

As an Amazon seller, you have access to the wide array of marketing tools and resources that the largest digital marketplace in the world has to offer. However, omni-channel marketing is paramount in order to stay a step ahead of the competition and reach a broader audience – and Facebook is a great place to start.

Ecommerce Engagement: How to Convert Customers into Regulars

April 23, 2020 ecommerce marketing

If you want your customers to be loyal to your brand, you need to transform them into regular shoppers as soon as possible. In this article, we’ll explore various retention strategies and examples that you can use to make sure those customers keep coming back. 

Cyber Security Marketing Tactics That Actually Work

March 19, 2020

Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping. In fact, according to a Cybersecurity Market Report published by Cybersecurity Ventures, worldwide spending on cybersecurity products and services is predicted to surpass $1 trillion from now until 2021. This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.

9 Best SaaS and E-commerce Landing Page Examples to Boost Conversions

What makes a great landing page? 

Facebook Ads Funnel for Ecommerce: A 4-Step Guide

March 9, 2020 Facebook

I’ll start this blog off with a confession: I have a dice problem. 

Four Promising Digital Marketing Trends to look out for in 2020

March 6, 2020 Digital Marketing

Marketing can be easily regarded as one of the most transient industries out there. 

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