Email Opt-In and Popup FormsA critical part of any ecommerce email marketing strategy is to collect a visitor’s email address. Planning how you’ll capture new lead information is every bit as critical as everything else.
One of the most effective ways to harvest contact information is through a popup form. These are typically triggered at two points: when a visitor first comes to a site or when a visitor is about to leave a page. The important thing in an opt-in pop-up is to offer value for the visitor. This typically means something like a tantalizing discount on purchases, but you can offer downloadable wallpapers, free apps, or anything else that fits for your business and its product offerings. Studies show that ecommerce sites using opt-in popups see subscription rates that can be as high as 10%!
Our team of ecommerce marketing email experts will help you build well-designed, appealing popups that will ensure that a portion of the many, many shoppers who leave your page without ever buying anything will be added to your list of contacts and be used in email marketing campaigns.